User Experience +
Information Architecture *

applied to Web Development / Online Stores / WordPress



applied to Web Development / Online Stores / WordPress

I specialize in

web design and development / graphic interface design / user experience (UX) / information architecture (AI) / user interface (UI) / wordpress / e-commerce / digital marketing / SEO / SEM / social media / analytics and web portfolios

web portfolio

One Tandem

html5 & cs33


graphic interface APP

Lloria Quilts





instagram creativity

Dear Content

web agency



EA members web

streaming for members

information architect / graphic interface designer and web development in Barcelona / from 2000 giving increased visibility to start-ups and small to medium businesses

2000 – 2021

UX / AI and SEO tutor at the Universitat Autònoma de Barcelona (UAB) / Supervise TFM projects for the Communication and Digital Marketing Masters course at the UAB

One Tandem

html5 & css3
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Donald Norman was working on interface designs for Apple in 1995 when he coined the term user experience.

User Experience, or UX, is defined as a person’s overall experience when using a product such as a website, computer application or a device. The UX is especially relevant in terms of how easy or pleasing it is to use.

The term UX became more widely known in the 1990s, dovetailing with related disciplines such as usability (Nielsen, 2001), interaction design (Verplank, 1980) and information architecture (Wurman, 1976).

Jakob Nielsen (2001), defines usability as a measurement of how easy web interfaces and websites are to use, making interactions with content easy, comfortable and secure. Usability is determined by technology and design and factors such as whether it is understandable, novel or attractive.

Richard Saul Wurman created the term information architecture in 1976. Information architecture is a concept used, in its broadest form, to express the design, organization and distribution of computer systems. Wurman explored the structure of information, including information anxiety, information architects, and information design.