Quality Bananas is a company dedicated to the sale of unique vintage and pop-culture items and curiosities from the 1960s, 1970s and 1980s. This trend and style was the project premise and distilled into the concept.
The first design featured handwritten calligraphy with lettering inspired by the motels, gas stations and restaurants that line Route 66. The next step was the lettering, by hand, of the agreed design. This was digitalized, vectorized, and then the finishing touches applied. And thus was born the logo for Quality Bananas, vintage collectables. Below you can see details of the design process.